Another example of what Jacques Ellul describes as “proliferating sacred”: Religious objects of worship never die but metamorphose into other forms of ultimate devotion.

In the article the Economist describes people’s adulation to Apple computers as “quasi-religious”. The term was originally coined by Paul Tillich, meaning a genuine similarity to religion –i.e. grasped by ultimate concern-, not necessarily intended, but based on points of identity. He distinguished it from “pseudo-religious” in terms of an indicated an intended but deceptive similarity.

If the object itself is the thing worshiped, then it would qualify as idolatry. Whereas the new tool being described as “the Jesus tablet” would more likely fit into the category of pseudo-religious. If the iPad is used as tool of enhancing self-communication and improving communication, then it falls into the category of quasi-religious medium.


Apple’s revamped iPad will be hard for its competitors to beat
, The Economist.com

“WHEN the iPad was launched last year, it was dubbed “the Jesus tablet” because of the quasi-religious fervour with which it was greeted by consumers worldwide, who have since snapped up more than 15m of them. Now Apple wants to create even more converts. On March 2nd Steve Jobs, its boss, returned briefly from sick leave to introduce the iPad 2, a revamped version that will compete with a host of rivals now coming to market…”

Debbie W., Richmond, CA
Extremely Interesting Read. Deeply researched account of the symbols om the US dollar.
I’ve always been curious about the symbols on the one dollar bill and the little book explains them well. Highly recommend this read.

Peter O., Santa Fe, NM
Good and entertaining… This book is full of historical facts about the symbols on the dollar. You won’t be bored reading it. The author keeps delivering relevant info till the end. And once you’re done reading the book, you’ll never look at the dollar the same way again.

L. K. M., Seattle, WA
Great read! Extremely well researched writing of the history, symbols and makeup of the US currency.
After reading the book you will love the tender you exchange everyday. Highly recommend.

R. S., Santa Monica, CA
Well researched book on the symbols of our currency. Very interesting and revealing aspects behind the history of our currency.

Joanne A., Novato, CA
Everything you ever wanted to know about the one dollar bill. This book explains all the symbols on the one dollar. Who knew it was so detailed? Very interesting!

M.J.B., San Diego, CA
Great Read! Well researched, packed with interesting facts about the US dollar. Quick read.
Highly recommend.

Carl L., San Francisco, CA
If you’re curious as to how the symbols found on the US dollar came to be, look no further than
Michael Rizzotti’s well researched book. In addition to providing the reader with the history and context, the author expands on related subjects such as the Federal Reserve and the dollar’ s evolution to becoming the reserve currency of the world. All in all, a good, well written read.

Ricky I., Palm Desert, CA
Interesting and Detailed. A unique and well researched explanation and interpretation of the symbols we have all seen on ou US dollar. Mr. Rizzotti vividly introduces us to the history of the symbols; and quite interesting interpretations on how and or why these symbols were included on the dollar.